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Sales management : decisions strategies and cases / Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni

By: Material type: TextTextPublication details: Noida : Pearson Education, 2011.Edition: 5th edDescription: xvi, 638 pISBN:
  • 9788131710890
Subject(s): DDC classification:
  • 658.81 STI
Summary: This edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales and marketing programmes.
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This edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales and marketing programmes.

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