Sales management : decisions strategies and cases /

Still, Richard R/ Cundiff, Edward W/ Govoni, Norman A P

Sales management : decisions strategies and cases / Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni - 5th ed. - Noida : Pearson Education, 2011. - xvi, 638 p.

This edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales and marketing programmes.

9788131710890


Management. Sales. Decisions. Strategies.

658.81 STI