Ratings analysis : audience measurement and analytics / James G. Webster, Patricia F. Phalen and Lawrence W. Lichty.

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TextEdition: Fourth editionDescription: xvi, 328 pages : illustrations ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis School of Media & Communication, Bengaluru	384.54 WEB (Browse shelf(Opens below))	Available		SSMCB-B-4480

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Previous	384.54 RAM Television and Radio Broadcasting	384.54 RAT Global Media Television	384.54 SHA Radio and Television Broadcasting	384.54 WEB Ratings analysis :	384.54 WIN TV journalism ,skills, tools and techniques	384.55 BRY The TV brand builders :	384.55 FRA Television Policy : The Mactaggart Lectures	Next

Includes bibliographical references and index.

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