Ratings analysis : (Record no. 572831)
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000 -LEADER | |
---|---|
fixed length control field | 01229cam a2200349 i 4500 |
001 - CONTROL NUMBER | |
control field | 17640818 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160505104654.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130228s2014 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2013006689 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780415526524 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780415526517 (hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9780203112359 (ebook) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Description conventions | rda |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HE8700.65 |
Item number | .W42 2014 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 384.54 WEB |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Webster, James G. |
245 10 - TITLE STATEMENT | |
Title | Ratings analysis : |
Remainder of title | audience measurement and analytics / |
Statement of responsibility, etc | James G. Webster, Patricia F. Phalen and Lawrence W. Lichty. |
250 ## - EDITION STATEMENT | |
Edition statement | Fourth edition. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 328 pages : |
Other physical details | illustrations ; |
Dimensions | 23 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Television programs |
General subdivision | Rating |
-- | Methodology. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Television viewers. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Radio programs |
General subdivision | Rating |
-- | Methodology. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Radio audiences. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Phalen, Patricia F. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lichty, Lawrence Wilson. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Symbiosis School of Media & Communication, Bengaluru | Symbiosis School of Media & Communication, Bengaluru | 05/05/2016 | 4 | 4 | 384.54 WEB | SSMCB-B-4480 | 16/01/2018 | 20/12/2017 | 05/05/2016 | Books |