Ratings analysis : (Record no. 572831)

MARC details
000 -LEADER
fixed length control field 01229cam a2200349 i 4500
001 - CONTROL NUMBER
control field 17640818
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160505104654.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130228s2014 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013006689
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415526524 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415526517 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780203112359 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HE8700.65
Item number .W42 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.54 WEB
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Webster, James G.
245 10 - TITLE STATEMENT
Title Ratings analysis :
Remainder of title audience measurement and analytics /
Statement of responsibility, etc James G. Webster, Patricia F. Phalen and Lawrence W. Lichty.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 328 pages :
Other physical details illustrations ;
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Television programs
General subdivision Rating
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Television viewers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Radio programs
General subdivision Rating
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Radio audiences.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Phalen, Patricia F.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lichty, Lawrence Wilson.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis School of Media & Communication, Bengaluru Symbiosis School of Media & Communication, Bengaluru 05/05/2016 4 4 384.54 WEB SSMCB-B-4480 16/01/2018 20/12/2017 05/05/2016 Books