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Ratings analysis : audience measurement and analytics / James G. Webster, Patricia F. Phalen and Lawrence W. Lichty.

By: Contributor(s): Material type: TextTextEdition: Fourth editionDescription: xvi, 328 pages : illustrations ; 23 cmISBN:
  • 9780415526524 (pbk.)
  • 9780415526517 (hardback)
Subject(s): DDC classification:
  • 384.54 WEB 23
LOC classification:
  • HE8700.65 .W42 2014
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis School of Media & Communication, Bengaluru 384.54 WEB (Browse shelf(Opens below)) Available SSMCB-B-4480

Includes bibliographical references and index.

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