Business market management (B2B): understanding, creating, and delivering value

By:

Anderson, James C

Contributor(s):

Material type: Text

TextPublication details: Pearson New Delhi 2011Edition: 3rd edDescription: xxii, 470 p. : ill.; 24 cmISBN:

9788131731635

Subject(s):

DDC classification:

658.8 AND

Summary: For Business-to-business marketing courses.Anderson builds the book around a framework of understanding, creating, and delivering value.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad Reference	Text Book	658.8 AND (Browse shelf(Opens below))	Not For Loan	SIBMH-B-5367
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5368
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5369
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5370
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5371
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5372
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5373
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5374
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5375
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5376
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5377
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5378
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5379
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5380
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5381
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5382
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5383
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5384
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5385
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 AND (Browse shelf(Opens below))	Available	SIBMH-B-5386

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Previous	658.472 RAJ Business analytics	658.5 SIN Supply chain management:	658.72 JAI Purchasing and materials management	658.8 AND Business market management (B2B): understanding, creating, and delivering value	658.8 MAJ Product management in India	658.8 VEL Rural marketing: targeting the non-urban consumer	658.83 RAJ Marketing research: text and cases	Next

For Business-to-business marketing courses.Anderson builds the book around a framework of understanding, creating, and delivering value.

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