Business market management (B2B): understanding, creating, and delivering value
Anderson, James C.
Business market management (B2B): understanding, creating, and delivering value - 3rd ed. - New Delhi Pearson 2011 - xxii, 470 p. : ill.; 24 cm
For Business-to-business marketing courses.Anderson builds the book around a framework of understanding, creating, and delivering value.
9788131731635
Marketing
Industrial marketing
658.8 / AND
Business market management (B2B): understanding, creating, and delivering value - 3rd ed. - New Delhi Pearson 2011 - xxii, 470 p. : ill.; 24 cm
For Business-to-business marketing courses.Anderson builds the book around a framework of understanding, creating, and delivering value.
9788131731635
Marketing
Industrial marketing
658.8 / AND
