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Strategic corporate communication: a global approach for doing business in the new India

By: Material type: TextTextPublication details: McGraw-Hill New Delhi 2009Description: xiv, 353 pagesISBN:
  • 9780070618169
Subject(s): DDC classification:
  • 658.45 ARG
Summary: "Strategic Corporate Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communication."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.45 ARG (Browse shelf(Opens below)) Available SIBMH-B-4265

"Strategic Corporate Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communication."

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