Customer-focused marketing: actions for delivering greater internal and external customer satisfaction

By:

Chaston, Ian

Material type: Text

TextPublication details: McGraw-Hill Book Company New Delhi 1993Description: xi, 222 pages; illustrations; 24 cmISBN:

9780077076986

Subject(s):

DDC classification:

658.812 CHA

Summary: "This text describes how closer internal and external customer relationships can be achieved through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer"

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.812 CHA (Browse shelf(Opens below))	Available		SIBMH-B-3971

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Previous	658.812 BRO Performance driven CRM: how to make your customer relationship management vision a reality	658.812 BUT Customer loyalty programmes and clubs	658.812 CAR Mastering customer relations	658.812 CHA Customer-focused marketing: actions for delivering greater internal and external customer satisfaction	658.812 COC The customer rules :	658.812 DAS Customer relationship management	658.812 DAW Call center handbook : the complete guide to starting, running and improving your call center	Next

"This text describes how closer internal and external customer relationships can be achieved through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer"

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