Customer-focused marketing: actions for delivering greater internal and external customer satisfaction (Record no. 566022)
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000 -LEADER | |
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fixed length control field | 00848nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160127s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780077076986 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 |
Cutter | CHA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Chaston, Ian |
245 ## - TITLE STATEMENT | |
Title | Customer-focused marketing: actions for delivering greater internal and external customer satisfaction |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | McGraw-Hill Book Company |
Place of publication, distribution, etc | New Delhi |
Date of publication, distribution, etc | 1993 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 222 pages; illustrations; 24 cm. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "This text describes how closer internal and external customer relationships can be achieved through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer" |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer Behavior |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer satisfaction |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Gestion |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | General Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 27/01/2016 | World Book Links | 3602.00 | 658.812 CHA | SIBMH-B-3971 | 17/11/2022 | Books |