Customer-focused marketing: actions for delivering greater internal and external customer satisfaction (Record no. 566022)

MARC details
000 -LEADER
fixed length control field 00848nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160127s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077076986
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Cutter CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaston, Ian
245 ## - TITLE STATEMENT
Title Customer-focused marketing: actions for delivering greater internal and external customer satisfaction
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill Book Company
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 1993
300 ## - PHYSICAL DESCRIPTION
Extent xi, 222 pages; illustrations; 24 cm.
520 ## - SUMMARY, ETC.
Summary, etc "This text describes how closer internal and external customer relationships can be achieved through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer"
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer satisfaction
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Gestion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     General Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 27/01/2016 World Book Links 3602.00 658.812 CHA SIBMH-B-3971 17/11/2022 Books