Customer-focused marketing: actions for delivering greater internal and external customer satisfaction
Chaston, Ian
Customer-focused marketing: actions for delivering greater internal and external customer satisfaction - New Delhi McGraw-Hill Book Company 1993 - xi, 222 pages; illustrations; 24 cm.
"This text describes how closer internal and external customer relationships can be achieved through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer"
9780077076986
Consumer Behavior
Consumer satisfaction
Marketing Gestion
Marketing Management
658.812 / CHA
Customer-focused marketing: actions for delivering greater internal and external customer satisfaction - New Delhi McGraw-Hill Book Company 1993 - xi, 222 pages; illustrations; 24 cm.
"This text describes how closer internal and external customer relationships can be achieved through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer"
9780077076986
Consumer Behavior
Consumer satisfaction
Marketing Gestion
Marketing Management
658.812 / CHA
