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Customer Relationship Management

By: Material type: TextTextPublication details: New Delhi Biztantra 2007Description: 350pISBN:
  • 9788177226225
DDC classification:
  • 658.812 SIMS-B-022156
Summary: Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM.
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Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022265 (Browse shelf(Opens below)) Available SIMS-B-22265
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022265 (Browse shelf(Opens below)) Available SIMS-B-22266
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022265 (Browse shelf(Opens below)) Available SIMS-B-22267
Books Books Symbiosis Institute of Management Studies SIMS-R8.1 SIMS-B-022265 (Browse shelf(Opens below)) Available SIMS-B-22268
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022265 (Browse shelf(Opens below)) Available SIMS-B-22269
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022265 (Browse shelf(Opens below)) Available SIMS-B-22270
Books Books Symbiosis Institute of Management Studies SIMS-R8.1 SIMS-B-022265 (Browse shelf(Opens below)) Available SIMS-B-22271
Books Books Symbiosis Institute of Management Studies SIMS-R8.1 SIMS-B-022265 (Browse shelf(Opens below)) Available SIMS-B-22272
Books Books Symbiosis Institute of Management Studies SIMS-R8.1 SIMS-B-022265 (Browse shelf(Opens below)) Available SIMS-B-22273
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022265 (Browse shelf(Opens below)) Available SIMS-B-22274
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022156 (Browse shelf(Opens below)) Available SIMS-B-22156
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022156 (Browse shelf(Opens below)) Available SIMS-B-22157
Books Books Symbiosis Institute of Management Studies SIMS-R8.1 SIMS-B-022156 (Browse shelf(Opens below)) Available SIMS-B-22158
Books Books Symbiosis Institute of Management Studies SIMS-R8.1 SIMS-B-022156 (Browse shelf(Opens below)) Available SIMS-B-22159
Books Books Symbiosis Institute of Management Studies SIMS-R8.1 SIMS-B-022156 (Browse shelf(Opens below)) Available SIMS-B-22160
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022156 (Browse shelf(Opens below)) Available SIMS-B-22161
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022156 (Browse shelf(Opens below)) Available SIMS-B-22162
Books Books Symbiosis Institute of Management Studies SIMS-8/5.4 SIMS-B-022156 (Browse shelf(Opens below)) Available SIMS-B-22163
Books Books Symbiosis Institute of Management Studies SIMS-R8.1 SIMS-B-022156 (Browse shelf(Opens below)) Available SIMS-B-22164
Books Books Symbiosis Institute of Management Studies SIMS-B-022156 (Browse shelf(Opens below)) Available SIMS-B-22165
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SIMS-B-022265 Customer Relationship Management SIMS-B-022265 Customer Relationship Management SIMS-B-022265 Customer Relationship Management SIMS-B-022265 Customer Relationship Management

Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM.

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