Customer Relationship Management
Kumar Alok
Customer Relationship Management - New Delhi Biztantra 2007 - 350p
Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM.
9788177226225
658.812 / SIMS-B-022156
Customer Relationship Management - New Delhi Biztantra 2007 - 350p
Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM.
9788177226225
658.812 / SIMS-B-022156
