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Basic Marketing

By: Material type: TextTextPublication details: New Delhi MCGraw Hill 2009Edition: 17Description: 758pISBN:
  • 9780071281041
DDC classification:
  • 17th 658.8 SIMS-B-022043
Contents:
1 Marketing Value to Consumer. Firms and Society 2 Marketing Strategy Planning 30 3 Evaluating Opportunities in the Changing Marketing Environment 4 Focusing marketing Strategy with Segmentation and Positioning 88
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Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of Management Studies SIMS-8/1.5 SIMS-B-022043 (Browse shelf(Opens below)) Available SIMS-B-022043
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658.802 FAR Marketing Metrics 658.802 KOT SIMS-B-021352 A Framework For Marketing Management 658.840954 Bij We are like that only : SIMS-B-022043 Basic Marketing

1 Marketing Value to Consumer. Firms and Society 2 Marketing Strategy Planning 30 3 Evaluating Opportunities in the Changing Marketing Environment 4 Focusing marketing Strategy with Segmentation and Positioning 88

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