Basic Marketing (Record no. 558397)
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000 -LEADER | |
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fixed length control field | 00681nam a22002057a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 151121b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071281041 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | SIMS-B-022043 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perreault William D. |
245 ## - TITLE STATEMENT | |
Title | Basic Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 17 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | MCGraw Hill |
Date of publication, distribution, etc | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 758p |
365 ## - TRADE PRICE | |
Price type code | Rs |
Price amount | 1495 |
Unit of pricing | 1 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
505 ## - | |
-- | 1 Marketing Value to Consumer. Firms and Society 2 Marketing Strategy Planning 30 3 Evaluating Opportunities in the Changing Marketing Environment 4 Focusing marketing Strategy with Segmentation and Positioning 88 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | SIMS-8/1.5 | 21/11/2015 | SIMS-B-022043 | SIMS-B-022043 | 22/07/2022 | Books |