Basic Marketing (Record no. 558397)

MARC details
000 -LEADER
fixed length control field 00681nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151121b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071281041
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter SIMS-B-022043
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault William D.
245 ## - TITLE STATEMENT
Title Basic Marketing
250 ## - EDITION STATEMENT
Edition statement 17
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc MCGraw Hill
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 758p
365 ## - TRADE PRICE
Price type code Rs
Price amount 1495
Unit of pricing 1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
505 ## -
-- 1 Marketing Value to Consumer. Firms and Society 2 Marketing Strategy Planning 30 3 Evaluating Opportunities in the Changing Marketing Environment 4 Focusing marketing Strategy with Segmentation and Positioning 88
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-8/1.5 21/11/2015 SIMS-B-022043 SIMS-B-022043 22/07/2022 Books