Basic Marketing
Perreault William D.
Basic Marketing - 17 - New Delhi MCGraw Hill 2009 - 758p
1 Marketing Value to Consumer. Firms and Society 2 Marketing Strategy Planning 30 3 Evaluating Opportunities in the Changing Marketing Environment 4 Focusing marketing Strategy with Segmentation and Positioning 88
9780071281041
658.8 / SIMS-B-022043
Basic Marketing - 17 - New Delhi MCGraw Hill 2009 - 758p
1 Marketing Value to Consumer. Firms and Society 2 Marketing Strategy Planning 30 3 Evaluating Opportunities in the Changing Marketing Environment 4 Focusing marketing Strategy with Segmentation and Positioning 88
9780071281041
658.8 / SIMS-B-022043
