KAPFERER ON LUXURY: How luxury brands can grow yet remain rare

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Material type: Text

TextPublication details: UK Kogan page 2015Description: 228ISBN:

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Summary: This book offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	658.8 (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-14704

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Previous	658.8 Greener Products: The Making and Marketing of Sustainable Brands	658.8 BRAND PSYCHOLOGY: Consumer perceptions, Corporate reputations	658.8 HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight	658.8 KAPFERER ON LUXURY: How luxury brands can grow yet remain rare	658.8 UNDERSTANDING SOCIAL MEDIA : HOW TO CREATE A PLAN FOR YOUR BUSINESS THAT WORKS	658.8 WHAT IS A 21ST CENTURY BRAND?: New thinking from the next generation of advertising leaders	658.8 Statistical Methods in Customer Relationship Management	Next

This book offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge.

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