KAPFERER ON LUXURY: How luxury brands can grow yet remain rare
KAPFERER JEAN-NOEL
KAPFERER ON LUXURY: How luxury brands can grow yet remain rare - UK Kogan page 2015 - 228
This book offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge.
978-0-7494-7436-2
MARKETING BRAND (R-20)
658.8
KAPFERER ON LUXURY: How luxury brands can grow yet remain rare - UK Kogan page 2015 - 228
This book offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge.
978-0-7494-7436-2
MARKETING BRAND (R-20)
658.8
