Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri.
Material type:
TextPublication details: Hoboken, NJ : John Wiley & Sons, �2008.Description: 1 online resource (xii, 212 pages)Content type: - text
- computer
- online resource
- 9780470165065 (cloth)
- 0470165065 (cloth)
- 9780470282083 (electronic bk. : Adobe Reader)
- 0470282088 (electronic bk. : Adobe Reader)
- 658.8/27 22
- HF5415.1255 .V56 2008eb
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis Center for Media & Communication, Vimannagar | 658.827 (Browse shelf(Opens below)) | Available | SCMC-B-3016 |
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| 658.827 U R A Brand | 658.827 Strategic Brand Management for B2B Markets | 658.827 Brand Sense | 658.827 Accidental branding | 658.827 Brand Digital | 658.827 Six rules for Brand Revitalization Lear how companies like Mcdonald's can Re-Energize their brands | 658.827 Managing Brand Equity |
Includes bibliographical references and index.
What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword.
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
Print version record.
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