MARC details
| 000 -LEADER |
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| fixed length control field |
03661cam a2200649Ma 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn611583349 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20150821162040.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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m o u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070927s2008 nju ob 001 0ceng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CNCGM |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
CNCGM |
| Modifying agency |
E7B |
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OCLCQ |
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TEFOD |
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IDEBK |
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CDX |
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COO |
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UMI |
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OCLCQ |
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MHW |
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OCLCQ |
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EBLCP |
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N$T |
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YDXCP |
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B24X7 |
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OCLCQ |
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A7U |
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OCLCQ |
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DEBSZ |
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OCLCF |
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OCLCQ |
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OCLCO |
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MERUC |
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UKDOC |
| 019 ## - |
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228504643 |
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243856865 |
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254160096 |
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402405665 |
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437204853 |
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647763344 |
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815562222 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470165065 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470165065 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470282083 (electronic bk. : Adobe Reader) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470282088 (electronic bk. : Adobe Reader) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)611583349 |
| Canceled/invalid control number |
(OCoLC)228504643 |
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(OCoLC)243856865 |
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(OCoLC)254160096 |
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(OCoLC)402405665 |
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(OCoLC)437204853 |
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(OCoLC)647763344 |
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(OCoLC)815562222 |
| 037 ## - SOURCE OF ACQUISITION |
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| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1255 |
| Item number |
.V56 2008eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/27 |
| Edition number |
22 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Vinjamuri, David, |
| Dates associated with a name |
1964- |
| 245 10 - TITLE STATEMENT |
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| Title |
Accidental branding |
| Medium |
[electronic resource] : |
| Remainder of title |
how ordinary people build extraordinary brands / |
| Statement of responsibility, etc |
David Vinjamuri. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
�2008. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xii, 212 pages) |
| 336 ## - |
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text |
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txt |
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rdacontent |
| 337 ## - |
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computer |
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c |
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rdamedia |
| 338 ## - |
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online resource |
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cr |
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rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav. |
| 588 0# - |
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| -- |
Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Branding (Marketing) |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Serendipity |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Businesspeople |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01743755 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Businesspeople. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00842980 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurship. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00912787 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Serendipity. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01113065 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
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| Geographic name |
United States. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01204155 |
| 655 #4 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic books. |
| 655 #7 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Biography. |
| Source of term |
fast |
| -- |
(OCoLC)fst01423686 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
fast |
| -- |
(OCoLC)fst01423765 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| General subdivision |
Biography |
| -- |
Case studies. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Display text |
Print version: |
| Main entry heading |
Vinjamuri, David, 1964- |
| Title |
Accidental branding. |
| Place, publisher, and date of publication |
Hoboken, NJ : John Wiley & Sons, �2008 |
| Record control number |
(DLC) 2007039475 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
<a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225613">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225613</a> |
| 938 ## - |
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Books 24x7 |
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B247 |
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bkb00024320 |
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Coutts Information Services |
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COUT |
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8391351 |
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EBL - Ebook Library |
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EBLB |
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EBL335778 |
| 938 ## - |
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ebrary |
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EBRY |
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ebr10296407 |
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EBSCOhost |
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EBSC |
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225613 |
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Ingram Digital eBook Collection |
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IDEB |
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128513 |
| 938 ## - |
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YBP Library Services |
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YANK |
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2808708 |
| 938 ## - |
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123Library.org |
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123L |
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8423 |
