Accidental branding
Vinjamuri, David, 1964-
Accidental branding how ordinary people build extraordinary brands / [electronic resource] : David Vinjamuri. - Hoboken, NJ : John Wiley & Sons, �2008. - 1 online resource (xii, 212 pages)
Includes bibliographical references and index.
What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword.
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
9780470165065 (cloth) 0470165065 (cloth) 9780470282083 (electronic bk. : Adobe Reader) 0470282088 (electronic bk. : Adobe Reader)
OverDrive, Inc. http://www.overdrive.com
Branding (Marketing)--United States--Case studies.
Entrepreneurship--United States--Case studies.
Serendipity--United States--Case studies.
Businesspeople--United States--Biography.
Branding (Marketing)
Businesspeople.
Entrepreneurship.
Serendipity.
United States.
Electronic books.
Biography.
Case studies.
Electronic books--Biography --Case studies.
HF5415.1255 / .V56 2008eb
658.8/27
Accidental branding how ordinary people build extraordinary brands / [electronic resource] : David Vinjamuri. - Hoboken, NJ : John Wiley & Sons, �2008. - 1 online resource (xii, 212 pages)
Includes bibliographical references and index.
What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword.
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
9780470165065 (cloth) 0470165065 (cloth) 9780470282083 (electronic bk. : Adobe Reader) 0470282088 (electronic bk. : Adobe Reader)
OverDrive, Inc. http://www.overdrive.com
Branding (Marketing)--United States--Case studies.
Entrepreneurship--United States--Case studies.
Serendipity--United States--Case studies.
Businesspeople--United States--Biography.
Branding (Marketing)
Businesspeople.
Entrepreneurship.
Serendipity.
United States.
Electronic books.
Biography.
Case studies.
Electronic books--Biography --Case studies.
HF5415.1255 / .V56 2008eb
658.8/27
