BRAND PSYCHOLOGY: Consumer perceptions, Corporate reputations

By:

GABAY JONATHAN

Material type: Text

TextDescription: 268ISBN:

978-0-7494-7173-6

Subject(s):

MARKETING BRAND (R-31)

DDC classification:

658.8

Summary: This book explains the principles of psychological communication dynamics for brand leaders. It provides psychological profiles that explain both management and consumer motives.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	658.8 (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-14700
Books	Symbiosis International University Central Library		658.827 GAB (Browse shelf(Opens below))	Available		SIU-B-49519

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Previous	658.8 International Marketing	658.80 Advanced Web Metrics with Google Analytics	658.8 Greener Products: The Making and Marketing of Sustainable Brands	658.8 BRAND PSYCHOLOGY: Consumer perceptions, Corporate reputations	658.8 HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight	658.8 KAPFERER ON LUXURY: How luxury brands can grow yet remain rare	658.8 UNDERSTANDING SOCIAL MEDIA : HOW TO CREATE A PLAN FOR YOUR BUSINESS THAT WORKS	Next

This book explains the principles of psychological communication dynamics for brand leaders. It provides psychological profiles that explain both management and consumer motives.

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