BRAND PSYCHOLOGY: Consumer perceptions, Corporate reputations
GABAY JONATHAN
BRAND PSYCHOLOGY: Consumer perceptions, Corporate reputations - 268
This book explains the principles of psychological communication dynamics for brand leaders. It provides psychological profiles that explain both management and consumer motives.
978-0-7494-7173-6
MARKETING BRAND (R-31)
658.8
BRAND PSYCHOLOGY: Consumer perceptions, Corporate reputations - 268
This book explains the principles of psychological communication dynamics for brand leaders. It provides psychological profiles that explain both management and consumer motives.
978-0-7494-7173-6
MARKETING BRAND (R-31)
658.8
