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BRAND PSYCHOLOGY: Consumer perceptions, Corporate reputations

By: Material type: TextTextDescription: 268ISBN:
  • 978-0-7494-7173-6
Subject(s): DDC classification:
  • 658.8
Summary: This book explains the principles of psychological communication dynamics for brand leaders. It provides psychological profiles that explain both management and consumer motives.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business Reference Reference 658.8 (Browse shelf(Opens below)) Available (Restricted Access) SIIB-B-14700
Books Books Symbiosis International University Central Library 658.827 GAB (Browse shelf(Opens below)) Available SIU-B-49519

This book explains the principles of psychological communication dynamics for brand leaders. It provides psychological profiles that explain both management and consumer motives.

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