Inside magazine publishing / David Stam and Andrew Scott.
Material type:
TextDescription: xvi, 274 pages : illustrations ; 25 cmISBN: - 9780415827119 (hardback)
- 9780415827126 (pbk.)
- 070/STA 23 3015
- Z326 .S725 2014
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis School for Liberal Arts | 070.5/STA 3015 (Browse shelf(Opens below)) | Available | SSLA-B-3015 |
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| 070.43/STA 3020 Working the story | 070.5 How to publish your PhD : | 070.5/CAR How to Publish Your PhD : A Practical Guide for the Humanities and Social sciences | 070.5/STA 3015 Inside magazine publishing / | 070.57/GRU The story so far : | 070.92 Foot soldier of the constitution : | 070AKH A singular voice : |
Includes bibliographical references and index.
A short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary.
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