Inside magazine publishing /
Stam, David, 1953-
Inside magazine publishing / David Stam and Andrew Scott. - xvi, 274 pages : illustrations ; 25 cm
Includes bibliographical references and index.
A short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary.
9780415827119 (hardback) 9780415827126 (pbk.)
2013030318
Periodicals--Publishing--Great Britain.
English periodicals.
Publishers and publishing--Great Britain.
Z326 / .S725 2014
070/STA / 3015
Inside magazine publishing / David Stam and Andrew Scott. - xvi, 274 pages : illustrations ; 25 cm
Includes bibliographical references and index.
A short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary.
9780415827119 (hardback) 9780415827126 (pbk.)
2013030318
Periodicals--Publishing--Great Britain.
English periodicals.
Publishers and publishing--Great Britain.
Z326 / .S725 2014
070/STA / 3015
