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Inside magazine publishing / David Stam and Andrew Scott.

By: Contributor(s): Material type: TextTextDescription: xvi, 274 pages : illustrations ; 25 cmISBN:
  • 9780415827119 (hardback)
  • 9780415827126 (pbk.)
Subject(s): DDC classification:
  • 070/STA 23 3015
LOC classification:
  • Z326 .S725 2014
Contents:
A short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis School for Liberal Arts 070.5/STA 3015 (Browse shelf(Opens below)) Available SSLA-B-3015

Includes bibliographical references and index.

A short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary.

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