Introducing public relations: theory and practice

By:

Butterick, Keith

Material type: Text

TextPublication details: Sage Publications India Pvt Ltd New Delhi 2012Description: xiii,228ISBN:

9788132108931

Subject(s):

DDC classification:

659.2 BUT

Summary: "Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Non-fiction	659.2 BUT (Browse shelf(Opens below))	Available		SIBMH-B-1603
Books	Symbiosis School for Liberal Arts		659/BUT (Browse shelf(Opens below))	Available		SSLA-B-8970

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Previous	659/BAT Advertising Management	659/BEL Advertising and Promotion : An Integrated Marketing Communications Perspective.	659/BEL Advertising and Promotion : An Integrated Marketing Communications Perspective.	659/BUT Introducing public relations: theory and practice	659/CLO Integrated Advertising Promotion And Marketing Communication	659/CLO Integrated Advertising Promotion And Marketing Communication	659/CLO Integrated Advertising Promotion And Marketing Communication	Next

"Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market."

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