Introducing public relations: theory and practice

Butterick, Keith

Introducing public relations: theory and practice - New Delhi Sage Publications India Pvt Ltd 2012 - xiii,228

"Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market."

9788132108931


Public relations
Evaluation
Measurement
Research


Strategy

659.2 / BUT