Introducing public relations: theory and practice (Record no. 344331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00757nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150407s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132108931 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Cutter | BUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Butterick, Keith |
| 245 ## - TITLE STATEMENT | |
| Title | Introducing public relations: theory and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage Publications India Pvt Ltd |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,228 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market." |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Public relations |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evaluation |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Measurement |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Flipkart | 350.00 | 659.2 BUT | SIBMH-B-1603 | 09/03/2018 | Books | |||||
| Dewey Decimal Classification | Symbiosis School for Liberal Arts | Symbiosis School for Liberal Arts | 27/02/2019 | 191 | 486.50 | 659/BUT | SSLA-B-8970 | 30/04/2022 | Books | 695.00 |
