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Consumer behavior: concepts and applications

By: Contributor(s): Material type: TextTextPublication details: McGraw Hill Education New Delhi 2013Edition: 4th edDescription: xxiii, 788 pages: illustrations (some color); 27 cmISBN:
  • 9780070473812
Subject(s): DDC classification:
  • 658.834 LOU
Summary: Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.834 LOU (Browse shelf(Opens below)) Available SIBMH-B-98
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.834 LOU (Browse shelf(Opens below)) Not For Loan SIBMH-B-99

Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.

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