Consumer behavior: concepts and applications
Material type: TextPublication details: McGraw Hill Education New Delhi 2013Edition: 4th edDescription: xxiii, 788 pages: illustrations (some color); 27 cmISBN:- 9780070473812
- 658.834 LOU
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.834 LOU (Browse shelf(Opens below)) | Available | SIBMH-B-98 | |
Books | Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.834 LOU (Browse shelf(Opens below)) | Not For Loan | SIBMH-B-99 |
Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
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