Consumer behavior:
Loudon, David L.
Consumer behavior: concepts and applications - 4th ed. - New Delhi McGraw Hill Education 2013 - xxiii, 788 pages: illustrations (some color); 27 cm.
Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
9780070473812
Consumer behavior
Consumers
Case studies
658.834 / LOU
Consumer behavior: concepts and applications - 4th ed. - New Delhi McGraw Hill Education 2013 - xxiii, 788 pages: illustrations (some color); 27 cm.
Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
9780070473812
Consumer behavior
Consumers
Case studies
658.834 / LOU
