Consumer behavior: (Record no. 342826)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00846nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150407s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070473812 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Cutter | LOU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Loudon, David L. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior: |
| Remainder of title | concepts and applications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill Education |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 788 pages: illustrations (some color); 27 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Della Bitta, Albert J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Pritam Book Centre | 770.00 | 658.834 LOU | SIBMH-B-98 | 07/11/2019 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Pritam Book Centre | 770.00 | 658.834 LOU | SIBMH-B-99 | 13/02/2019 | Books |
