TOTAL ACCESS:GIVING CUSTOMERS WHAT THEY WANT IN AN ANYTIME,ANYWHERE WORLD
Material type: TextPublication details: BOSTON,MA(USA) HARVARD BUSINESS SCHOOL 2002Description: xv,252ISBN:- 1-57851-244-1
- 658.812/McK
Item type | Current library | Call number | URL | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Symbiosis Institute of Computer Studies and Research Management | 658.812/McK (Browse shelf(Opens below)) | Link to resource | Available | MANAGEMENT,MARKETING,CUSTOMER,INTERNET MARKETING,BRAND,NETWORKED SOCIETY | SICSR-B-18796 |
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658.5/EHR/BRI CORPORATE FINANACE: A FOCUSED APPROACH | 658.800285467/HAG/ARM NET GAIN:EXPANDING MARKETS THROUGH VIRTUAL COMMUNITIES | 658.800285467/HAG/ARM NET GAIN:EXPANDING MARKETS THROUGH VIRTUAL COMMUNITIES | 658.812/McK TOTAL ACCESS:GIVING CUSTOMERS WHAT THEY WANT IN AN ANYTIME,ANYWHERE WORLD | 658.827/SAR STRATEGIC BRAND MANAGEMENT FOR B2B MARKETS : A ROAD MAP FOR ORGANIZATIONAL TRANSFORMATION | 658.827/TRO BIG BRANDS, BIG TROUBLE: LESSONS LEARNED THE HARD WAY | 658.83/MAL MARKETING RESEARCH |
In this bold and visionary book,Author sets forth a new marketing paradigm in which machines and networks do most of the work. The obsessive emphasis on brand creation and customer manipulation gives way to a central focus on discovering individual customer preferences and integrating the people and tools to deliver them. The end goal - a networked marketing ecosystem aimed at providing a 'persistent presence' to customers anytime, anywhere.
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