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TOTAL ACCESS:GIVING CUSTOMERS WHAT THEY WANT IN AN ANYTIME,ANYWHERE WORLD

By: Material type: TextTextPublication details: BOSTON,MA(USA) HARVARD BUSINESS SCHOOL 2002Description: xv,252ISBN:
  • 1-57851-244-1
Subject(s): DDC classification:
  • 658.812/McK
GEN/MGT/RACKSummary: In this bold and visionary book,Author sets forth a new marketing paradigm in which machines and networks do most of the work. The obsessive emphasis on brand creation and customer manipulation gives way to a central focus on discovering individual customer preferences and integrating the people and tools to deliver them. The end goal - a networked marketing ecosystem aimed at providing a 'persistent presence' to customers anytime, anywhere.
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Holdings
Item type Current library Call number URL Status Notes Date due Barcode
Books Books Symbiosis Institute of Computer Studies and Research Management 658.812/McK (Browse shelf(Opens below)) Link to resource Available MANAGEMENT,MARKETING,CUSTOMER,INTERNET MARKETING,BRAND,NETWORKED SOCIETY SICSR-B-18796

In this bold and visionary book,Author sets forth a new marketing paradigm in which machines and networks do most of the work. The obsessive emphasis on brand creation and customer manipulation gives way to a central focus on discovering individual customer preferences and integrating the people and tools to deliver them. The end goal - a networked marketing ecosystem aimed at providing a 'persistent presence' to customers anytime, anywhere.

GEN/MGT/RACK

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