TOTAL ACCESS:GIVING CUSTOMERS WHAT THEY WANT IN AN ANYTIME,ANYWHERE WORLD (Record no. 292213)
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000 -LEADER | |
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fixed length control field | 01112nam a22002297a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150213b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1-57851-244-1 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812/McK |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | McKENNA,REGIS |
245 ## - TITLE STATEMENT | |
Title | TOTAL ACCESS:GIVING CUSTOMERS WHAT THEY WANT IN AN ANYTIME,ANYWHERE WORLD |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | BOSTON,MA(USA) |
Name of publisher, distributor, etc | HARVARD BUSINESS SCHOOL |
Date of publication, distribution, etc | 2002 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv,252 |
520 ## - SUMMARY, ETC. | |
Summary, etc | In this bold and visionary book,Author sets forth a new marketing paradigm in which machines and networks do most of the work. The obsessive emphasis on brand creation and customer manipulation gives way to a central focus on discovering individual customer preferences and integrating the people and tools to deliver them. The end goal - a networked marketing ecosystem aimed at providing a 'persistent presence' to customers anytime, anywhere. |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
Additional physical form available note | GEN/MGT/RACK |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MANAGEMENT,MARKETING,CUSTOMER,INTERNET MARKETING,BRAND,NETWORKED SOCIETY |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Public note |
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Dewey Decimal Classification | Symbiosis Institute of Computer Studies and Research | Symbiosis Institute of Computer Studies and Research | Management | 13/02/2015 | RADIANT BOOK SERVICE | 1300.00 | 658.812/McK | SICSR-B-18796 | 13/02/2015 | Books | MANAGEMENT,MARKETING,CUSTOMER,INTERNET MARKETING,BRAND,NETWORKED SOCIETY |