TOTAL ACCESS:GIVING CUSTOMERS WHAT THEY WANT IN AN ANYTIME,ANYWHERE WORLD (Record no. 292213)

MARC details
000 -LEADER
fixed length control field 01112nam a22002297a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150213b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1-57851-244-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812/McK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McKENNA,REGIS
245 ## - TITLE STATEMENT
Title TOTAL ACCESS:GIVING CUSTOMERS WHAT THEY WANT IN AN ANYTIME,ANYWHERE WORLD
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc BOSTON,MA(USA)
Name of publisher, distributor, etc HARVARD BUSINESS SCHOOL
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xv,252
520 ## - SUMMARY, ETC.
Summary, etc In this bold and visionary book,Author sets forth a new marketing paradigm in which machines and networks do most of the work. The obsessive emphasis on brand creation and customer manipulation gives way to a central focus on discovering individual customer preferences and integrating the people and tools to deliver them. The end goal - a networked marketing ecosystem aimed at providing a 'persistent presence' to customers anytime, anywhere.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note GEN/MGT/RACK
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT,MARKETING,CUSTOMER,INTERNET MARKETING,BRAND,NETWORKED SOCIETY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Public note
    Dewey Decimal Classification     Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Management 13/02/2015 RADIANT BOOK SERVICE 1300.00 658.812/McK SICSR-B-18796 13/02/2015 Books MANAGEMENT,MARKETING,CUSTOMER,INTERNET MARKETING,BRAND,NETWORKED SOCIETY