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THE PERSUASIVE MANAGER:COMMUNICATION STRATEGIES FOR 21st CENTURY

By: Material type: TextTextPublication details: GURGAON,HARYANA RANDOM HOUSE INDIA 2010(10th.IMPRESSION 2014)Description: x,259ISBN:
  • 978-8-184-00149-5
Subject(s): DDC classification:
  • 658.45/MON
GEN.MGT./RACKSummary: The book explores the role of persuasion at different levels of the corporate hierarchy—how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business, so how does one use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real-world illustrations, scenarios, and tips, The Persuasive Manager is the perfect communications roadmap for all managers.The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.
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Holdings
Item type Current library Collection Call number URL Status Notes Date due Barcode
Books Books Symbiosis Institute of Computer Studies and Research Management Non-fiction 658.45/MON (Browse shelf(Opens below)) Link to resource Available MANAGEMENT,COMMUNICATION STRATEGIES,COMMUNICATION SKILLSSTRATEGIC COMMUNICATION,PERSUASION, SICSR-B-18748

The book explores the role of persuasion at different levels of the corporate hierarchy—how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business, so how does one use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real-world illustrations, scenarios, and tips, The Persuasive Manager is the perfect communications roadmap for all managers.The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

GEN.MGT./RACK

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