THE PERSUASIVE MANAGER:COMMUNICATION STRATEGIES FOR 21st CENTURY
MONIPPALLY,M.M.
THE PERSUASIVE MANAGER:COMMUNICATION STRATEGIES FOR 21st CENTURY - GURGAON,HARYANA RANDOM HOUSE INDIA 2010(10th.IMPRESSION 2014) - x,259
The book explores the role of persuasion at different levels of the corporate hierarchy—how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business, so how does one use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real-world illustrations, scenarios, and tips, The Persuasive Manager is the perfect communications roadmap for all managers.The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.
978-8-184-00149-5
MANAGEMENT,COMMUNICATION STRATEGIES,COMMUNICATION SKILLSSTRATEGIC COMMUNICATION,PERSUASION,
658.45/MON
THE PERSUASIVE MANAGER:COMMUNICATION STRATEGIES FOR 21st CENTURY - GURGAON,HARYANA RANDOM HOUSE INDIA 2010(10th.IMPRESSION 2014) - x,259
The book explores the role of persuasion at different levels of the corporate hierarchy—how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business, so how does one use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real-world illustrations, scenarios, and tips, The Persuasive Manager is the perfect communications roadmap for all managers.The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.
978-8-184-00149-5
MANAGEMENT,COMMUNICATION STRATEGIES,COMMUNICATION SKILLSSTRATEGIC COMMUNICATION,PERSUASION,
658.45/MON
