Basics Fashion Management 02: Fashion Promotion

By:

Gwyneth Moore

Material type: Text

TextPublication details: AVA Publishing SA 2012Description: 184pISBN:

9782940411870

Uniform titles:

Basics Fashion Management 02: Fashion Promotion

Subject(s):

DDC classification:

391 SID-B-8016

Summary: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Design On Display	391 SID-B-8016 (Browse shelf(Opens below))	Available		SID-B-8016

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Previous	391 SID-B-7981 Fashion Illustration Techniques: A Super Reference Book for Beginners	391 SID-B-8010 Fashion Design: The Complete Guide	391 SID-B-8013 The Fashion Careers Guidebook : A Guide to every career in the fashion industry.And how to get in	391 SID-B-8016 Basics Fashion Management 02: Fashion Promotion	391 SID-B-8017 Fashion Forward: A Guide to Fashion Forecasting	391 SID-B-8018 DIY Style: Fashion, Music and Global Digital Cultures :Dress, Body, Culture	391 SID-B-8019 Fashion and Cultural Studies	Next

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

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