Basics Fashion Management 02: Fashion Promotion (Record no. 256124)

MARC details
000 -LEADER
fixed length control field 01440nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782940411870
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 391
Cutter SID-B-8016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gwyneth Moore
245 ## - TITLE STATEMENT
Title Basics Fashion Management 02: Fashion Promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc AVA Publishing SA
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 184p.
365 ## - TRADE PRICE
Price amount 2157.30
Unit of pricing 1
520 ## - SUMMARY, ETC.
Summary, etc Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Basics Fashion Management 02: Fashion Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Basics Fashion Management 02: Fashion Promotion
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Basics Fashion Management 02: Fashion Promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Design Symbiosis Institute of Design On Display 20/12/2014 391 SID-B-8016 SID-B-8016 19/04/2018 2157.30 Books