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Basics Fashion Management 02: Fashion Promotion

By: Material type: TextTextPublication details: AVA Publishing SA 2012Description: 184pISBN:
  • 9782940411870
Uniform titles:
  • Basics Fashion Management 02: Fashion Promotion
Subject(s): DDC classification:
  • 391 SID-B-8016
Summary: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of Design On Display 391 SID-B-8016 (Browse shelf(Opens below)) Available SID-B-8016

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

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