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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
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TextPublication details: Thousand Oaks, Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN: - 9781412987240 (pbk. : alk. paper)
- 1412987245 (pbk. : alk. paper)
- 659.1072 23 40606
- HF5814 .U78 2012
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| 659.1 WEL Advertising Principles & Practice | 659.1 WEL/MOR Advertising : Principles and Practice | 659.1 WHI 14536 ADVERTISING | 659.1072 MOR Using qualitative research in advertising : | 659.11 BAT 10479 ADVERTISING MANAGEMENT | 659.111 MEN 36883 Media Planing and Buying : Principles and Practice in the Indian Context. | 659.111 REL Advertising Media Planning : A Brand Management Approach |
Includes bibliographical references and index.
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