Using qualitative research in advertising : (Record no. 254938)

MARC details
000 -LEADER
fixed length control field 01346cam a22003614a 4500
001 - CONTROL NUMBER
control field 16820144
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141113152843.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110610s2012 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011024469
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015904055
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412987240 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412987245 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn713187785
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- UKMGB
-- YDXCP
-- OCLCO
-- DLC
-- SIU Central Library
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5814
Item number .U78 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1072
Edition number 23
Item number 40606
245 00 - TITLE STATEMENT
Title Using qualitative research in advertising :
Remainder of title strategies, techniques, and applications /
Statement of responsibility, etc Margaret A. Morrison ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, Calif. :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 218 p. :
Other physical details ill. ;
Dimensions 23 cm.
365 ## - TRADE PRICE
Price amount Rs.3531.00
Price note 55.00 USD
366 ## - TRADE AVAILABILITY INFORMATION
Source of availability status code Classic Book Distributors, Pune. Invoice No.6085
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Qualitative research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morrison, Margaret A.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of classification or shelving scheme Shelving location Total Renewals
        Symbiosis International University Central Library Symbiosis International University Central Library 20/02/2012 Diamond Book Centre, Pune 2161.00 38205 1 659.1072 MOR 38205 SIU-B-38205 03/04/2014 28/08/2013 03/06/2012 Books      
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Book Service Syndicate 2574.00   3 659.1072 MOR SIU-B-48445 04/03/2016 30/01/2016 05/11/2013 Books Dewey Decimal Classification Book Cart 3
        Symbiosis International University Central Library Symbiosis International University Central Library 14/10/2014 Classic Book Distributors, Pune. 3531.00   2 659.1072/MOR 40606 siu-b-40606 19/04/2022 13/04/2022 14/10/2014 Books Dewey Decimal Classification