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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN:
  • 9781412987240 (pbk. : alk. paper)
  • 1412987245 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1072 23 40606
LOC classification:
  • HF5814 .U78 2012
List(s) this item appears in: SIU - Books on Qualitative Research
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 659.1072/MOR 40606 (Browse shelf(Opens below)) Available siu-b-40606
Books Books Symbiosis International University Central Library Book Cart 659.1072 MOR (Browse shelf(Opens below)) Available SIU-B-48445
Books Books Symbiosis International University Central Library 659.1072 MOR 38205 (Browse shelf(Opens below)) Available SIU-B-38205

Includes bibliographical references and index.

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