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United We Brand : how to create a cohesive brand thats seen heard and remembered

By: Material type: TextTextPublication details: Harvard Business School Press Boston 2003Description: xvii, 165 pISBN:
  • 9781578517985
Subject(s): DDC classification:
  • 658.827  MOS
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Centre for Management and Human Resource Development Reference 658.827 MOS (Browse shelf(Opens below)) Available SCMHRD-B-11535
Browsing Symbiosis Centre for Management and Human Resource Development shelves, Collection: Reference Close shelf browser (Hides shelf browser)
658.827 KOT Ingredient Branding : 658.827 KUM Private Label Strategy : 658.827 MER Sense 658.827 MOS United We Brand : 658.827 RIC Momentum : 658.827 RIL/SIN Routledge Companion to Contemporary Brand Management. 658.827 SEN Brand Positioning :

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