United We Brand : (Record no. 236418)

MARC details
000 -LEADER
fixed length control field 00517nam a2200169 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781578517985
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter MOS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moser, Mike
245 ## - TITLE STATEMENT
Title United We Brand :
Remainder of title how to create a cohesive brand thats seen heard and remembered
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harvard Business School Press
Place of publication, distribution, etc Boston
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 165 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name Products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New Products Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Reference Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 30/08/2003 1342.00 658.827 MOS SCMHRD-B-11535 25/02/2014 Books