United We Brand :
Moser, Mike
United We Brand : how to create a cohesive brand thats seen heard and remembered - Boston Harvard Business School Press 2003 - xvii, 165 p.
9781578517985
Brand name Products
New Products Management
Brand Management
658.827 / MOS
United We Brand : how to create a cohesive brand thats seen heard and remembered - Boston Harvard Business School Press 2003 - xvii, 165 p.
9781578517985
Brand name Products
New Products Management
Brand Management
658.827 / MOS