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RELATIONSHIP MARKETING: WHAT RELATIONSHIP MARKETING MEANS, WHY, WHEN, WHERE RELATIONSHIP MARKETING ISIPORTANT, THE KEY PRINCIPLES OF RELATIONSHIP MARKETING, OBJ

By: STONE, MERLIN.
Material type: TextTextSeries: MARKETING IN ACTION SERIES. Publisher: NEW DELHI KOGAN PAGE LTD 1996Edition: 1996.Description: 9-190.ISBN: 8175540621.Subject(s): TELEMARKETING, BRANDING OPPURTUNITIES, BRAND SUPPORT, BRAND COMPETITION, BRAND PROPOSITION, BRAND PERSONALITY, POSITITIONING, STRATEGIC RELATIONSHIP MDDC classification: 658.8 Summary: 1] WHAT IS REALTIONSHIP MARKETING 2] QUANTIFYING THE IMPACT 3] IDENTIFYING CUSTOMER RELATIONSHIP NEEDS 4] THE ROLE OF MARKET RESEARCH 5] CUSTOMER RETENTION AND LOYALTY 6] CHANNELS, MEDIA AND CHANPAIGN PLANNING 7] INFORMATION SYSTEMS AND PERFORMANCE
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Books Books Symbiosis Centre for Management and Human Resource Development
658.8 (Browse shelf) Available SCMHRD-B-2526

RELATIONSHIP MANAGEMENT

1] WHAT IS REALTIONSHIP MARKETING 2] QUANTIFYING THE IMPACT 3] IDENTIFYING CUSTOMER RELATIONSHIP NEEDS 4] THE ROLE OF MARKET RESEARCH 5] CUSTOMER RETENTION AND LOYALTY 6] CHANNELS, MEDIA AND CHANPAIGN PLANNING 7] INFORMATION SYSTEMS AND PERFORMANCE

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