STONE, MERLIN

RELATIONSHIP MARKETING: WHAT RELATIONSHIP MARKETING MEANS, WHY, WHEN, WHERE RELATIONSHIP MARKETING ISIPORTANT, THE KEY PRINCIPLES OF RELATIONSHIP MARKETING, OBJ - 1996 - NEW DELHI KOGAN PAGE LTD 1996 - 9-190 - MARKETING IN ACTION SERIES .

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1] WHAT IS REALTIONSHIP MARKETING 2] QUANTIFYING THE IMPACT 3] IDENTIFYING CUSTOMER RELATIONSHIP NEEDS 4] THE ROLE OF MARKET RESEARCH 5] CUSTOMER RETENTION AND LOYALTY 6] CHANNELS, MEDIA AND CHANPAIGN PLANNING 7] INFORMATION SYSTEMS AND PERFORMANCE

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TELEMARKETING, BRANDING OPPURTUNITIES, BRAND SUPPORT, BRAND COMPETITION, BRAND PROPOSITION, BRAND PERSONALITY, POSITITIONING, STRATEGIC RELATIONSHIP M

658.8