STONE, MERLIN
RELATIONSHIP MARKETING: WHAT RELATIONSHIP MARKETING MEANS, WHY, WHEN, WHERE RELATIONSHIP MARKETING ISIPORTANT, THE KEY PRINCIPLES OF RELATIONSHIP MARKETING, OBJ - 1996 - NEW DELHI KOGAN PAGE LTD 1996 - 9-190 - MARKETING IN ACTION SERIES .
RELATIONSHIP MANAGEMENT
1] WHAT IS REALTIONSHIP MARKETING 2] QUANTIFYING THE IMPACT 3] IDENTIFYING CUSTOMER RELATIONSHIP NEEDS 4] THE ROLE OF MARKET RESEARCH 5] CUSTOMER RETENTION AND LOYALTY 6] CHANNELS, MEDIA AND CHANPAIGN PLANNING 7] INFORMATION SYSTEMS AND PERFORMANCE
8175540621
TELEMARKETING, BRANDING OPPURTUNITIES, BRAND SUPPORT, BRAND COMPETITION, BRAND PROPOSITION, BRAND PERSONALITY, POSITITIONING, STRATEGIC RELATIONSHIP M
658.8
RELATIONSHIP MARKETING: WHAT RELATIONSHIP MARKETING MEANS, WHY, WHEN, WHERE RELATIONSHIP MARKETING ISIPORTANT, THE KEY PRINCIPLES OF RELATIONSHIP MARKETING, OBJ - 1996 - NEW DELHI KOGAN PAGE LTD 1996 - 9-190 - MARKETING IN ACTION SERIES .
RELATIONSHIP MANAGEMENT
1] WHAT IS REALTIONSHIP MARKETING 2] QUANTIFYING THE IMPACT 3] IDENTIFYING CUSTOMER RELATIONSHIP NEEDS 4] THE ROLE OF MARKET RESEARCH 5] CUSTOMER RETENTION AND LOYALTY 6] CHANNELS, MEDIA AND CHANPAIGN PLANNING 7] INFORMATION SYSTEMS AND PERFORMANCE
8175540621
TELEMARKETING, BRANDING OPPURTUNITIES, BRAND SUPPORT, BRAND COMPETITION, BRAND PROPOSITION, BRAND PERSONALITY, POSITITIONING, STRATEGIC RELATIONSHIP M
658.8
