RELATIONSHIP MARKETING: WHAT RELATIONSHIP MARKETING MEANS, WHY, WHEN, WHERE RELATIONSHIP MARKETING ISIPORTANT, THE KEY PRINCIPLES OF RELATIONSHIP MARKETING, OBJ (Record no. 232396)

000 -LEADER
fixed length control field 00979nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175540621
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name STONE, MERLIN
245 ## - TITLE STATEMENT
Title RELATIONSHIP MARKETING: WHAT RELATIONSHIP MARKETING MEANS, WHY, WHEN, WHERE RELATIONSHIP MARKETING ISIPORTANT, THE KEY PRINCIPLES OF RELATIONSHIP MARKETING, OBJ
250 ## - EDITION STATEMENT
Edition statement 1996
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc KOGAN PAGE LTD
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent 9-190
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title MARKETING IN ACTION SERIES
500 ## - GENERAL NOTE
General note RELATIONSHIP MANAGEMENT
520 ## - SUMMARY, ETC.
Summary, etc 1] WHAT IS REALTIONSHIP MARKETING 2] QUANTIFYING THE IMPACT 3] IDENTIFYING CUSTOMER RELATIONSHIP NEEDS 4] THE ROLE OF MARKET RESEARCH 5] CUSTOMER RETENTION AND LOYALTY 6] CHANNELS, MEDIA AND CHANPAIGN PLANNING 7] INFORMATION SYSTEMS AND PERFORMANCE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element TELEMARKETING, BRANDING OPPURTUNITIES, BRAND SUPPORT, BRAND COMPETITION, BRAND PROPOSITION, BRAND PERSONALITY, POSITITIONING, STRATEGIC RELATIONSHIP M
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 1996-12-10 450.00 658.8 SCMHRD-B-2526 2014-02-25 2014-02-25 Books